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New book of SMC Professor Dr. Ted Sun Released
Prof. Sun´s latest Book "Inside the Chinese Business Mind - A Tactical Guide for Managers" contains original research involving over 200 Chinese and American business people and a bibliography of significant materials from various fields.
 The book focuses on helping Western business leaders and managers get an understanding of the core values and beliefs that drive business in China. It is a good for helping business people gain insights into the rather different, surprisingly diverse Chinese business culture—and for learning more about themselves and their own values and behaviors in the process.
At the core of Inside the Chinese Business Mind is a survey which gathered responses from over 200 business leaders in both the United States and China. Going beyond the scope of traditional guidebooks, the study incorporates elements of psychology, resulting in a fascinating portrait of the Chinese people, one that finds clear distinctions in behaviors and priorities across different regions, among various age groups, and within other demographic categories. This specific information will help business leaders develop the kind of cultural awareness that leads to greater opportunities and stronger relationships in China and at home.
You can preview the content of the book and purchase it HERE
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